Profile on Katy Business: Athletic Nation
July 7, 2010 15 Comments
Travel to the corner of Cinco Ranch Boulevard and Mason Road and you will find Athletic Nation, a full-service fitness and nutrition education facility staffed by experienced, licensed personal trainers who believe in one-on-one attention. And they have an interesting story on what brought them here…
Will Denyko, Owner: Athletic Nation
Owner Will Denyko is an 11-year veteran of the U.S. Army who served in Iraq. His post-military career began in oilfield services during which time he found himself moving through New Mexico, Louisiana and Texas including the Houston area. It was during this time that Will began to gain weight. When he had trouble physically fitting into areas that were required for his work on oil rigs, he knew he had to make a change. Through months of research, Will learned to change his nutritional habits and began to exercise. As his health and physical appearance improved, friends began to ask him for guidance and advice. Will saw an opportunity to help others change their lives, and decided to pursue formal education to become a personal trainer.
While he was working as a professional fitness trainer at a large national gym, Will met fellow trainer (and Mayde Creek alum) Adrian Gonzalez. Will and Adrian share the belief that working with a personal trainer should be about more than just a 20 or 30 minute appointment running through exercises. They started Athletic Nation to provide personal attention to each client, to learn their goals and their history in nutrition and fitness…to answer questions and provide guidance…to teach proper form and nutrition. Denyko and Gonzalez believe that time spent with clients in one-on-one counseling is critical to success.
The Athletic Nation model is based on what Will and Adrian believe are the “3 Keys to Success: Dedication, Motivation & Determination”…all things that folks tend to apply to the education and
Adrian Gonzalez, General Manager: Athletic Nation
career facets of their lives, but often forget in regard to their health. So what can you expect when you walk in to Athletic Nation? personal consultation with a Certified Fitness Professional, nutrition education, fitness assessments, 2-3 weeks of foundation building followed by re-assessments…a full, truly customized fitness program based on mini-goals and progress.
